Birla Sunlife Mutual fund initiating a new era of investment

Becoming parent is the most wonderful feeling in the entire world. Observing your child grow with each passing year is an alluring sight. But, at the same time, the responsibility of being a parent is crucial. The parents start planning for their child’s future as and when they are born, whether it may be for their education or marriage. Every phase of the child’s growth is important for parents. Mr. Sharma shared the same feeling when he fathered a girl child. He always wanted the best for his daughter and so decided to select the best scheme and company to commence his investment. But, was confused with the numerous options available.

One day Mr. Sharma’s friend, Mr. Modi invited him for family dinner. Mr. Modi realized that something is bothering his friend. After knowing that investing is the worry, Mr. Modi told him about Birla Sunlife Mutual fund’s various schemes like equity, tax savers, etc. in which he himself invested. He gave Mr. Sharma the following insights about the company.

Birla Sunlife mutual fund is a joint venture of an Indian and foreign company. The Aditya Birla group of India and Sun Financial are the two companies which joined hands in order to give birth to the new AMC (Asset Management Company). Aditya Birla group collaborated with foreign investment company keeping in view to promote the use of global strategies of investment in order to facilitate Indian investors with better returns.

The new chairman of Aditya Birla group, Mr. Kumar Manglam Birla, took his position at an early age of 28 years. The decision was taken after the early demise of his father. There were many rumors regarding the capability of the new chairman. But, instead of answering the questions with words he replied with the figures that the company attained under his leadership. He gave way to many acquisitions and collaborations, one among it was Birla Sun Life mutual fund India.

Mr. Modi continued, although being a joint venture, the company strictly follows an ethical approach towards business. The clients are the prime focus and not profit maximization, transparency in dealings, growth in terms of client satisfaction and not just numbers, etc. These are the ethics that are followed by the company. The clients are aware of each and every term of their scheme and there are no hidden costs involved.

Mr. Sharma went home after dinner and researched about Birla Sunlife Mutual Funds on Google. He came to know about the acquisitions and joint ventures that the Aditya Birla Group had taken up in the past few years, one of them being Birla Sunlife mutual fund. The company follows a perfect blend of Indian business ethics and foreign approach. The client’s investments are not only secure but also multiplied manifolds.